Post by account_disabled on Dec 26, 2023 1:11:16 GMT -5
Despite repeated announcements of its imminent death, email marketing remains the preferred vector for French companies to communicate effectively with their market. The latest figures indicate opening rates of 23% in BtoB and 29% in BtoC. For their part, the click rates are 3.5% in BtoB and 4.2% in BtoC (these are averages, they can vary by sector of activity). In its new white paper entitled "BtoB Emailing: Towards ever more efficiency!", Zebaz, publisher of B2B marketing databases, takes stock of this technique and analyzes the major trends for 2014.
Following a survey of 312 companies, the qualifiers that best correspond to Email Data emailing are "Accessible" (36% of responses), "Cheap" (24%) and "Performant" (20%). Thus, as Olivier MERZ, an independent specialist consultant, predicts: “email marketing still has a bright future ahead of it”. Especially since new techniques appear, allowing it to further improve its performance. Email retargeting, for example, has seen strong development in recent months. Coming from B2C, this practice consists of following up in an automated and targeted manner with Internet users who have visited a company's website without completing their purchase.
Email retargeting is increasingly used in B2B to generate leads. Extremely effective, this technique can generate up to 4 times more revenue and 18 times more profits than traditional campaigns. Despite repeated announcements of its imminent death, email marketing remains the preferred vector for French companies to communicate effectively with their market. The latest figures indicate opening rates of 23% in BtoB and 29% in BtoC. For their part, the click rates are 3.5% in BtoB and 4.2% in BtoC (these are averages, they can vary by sector of activity). In its new white paper entitled "BtoB Emailing: Towards ever more efficiency!", Zebaz, publisher of B2B marketing databases, takes stock of this technique and analyzes the major trends for 2014.
Following a survey of 312 companies, the qualifiers that best correspond to Email Data emailing are "Accessible" (36% of responses), "Cheap" (24%) and "Performant" (20%). Thus, as Olivier MERZ, an independent specialist consultant, predicts: “email marketing still has a bright future ahead of it”. Especially since new techniques appear, allowing it to further improve its performance. Email retargeting, for example, has seen strong development in recent months. Coming from B2C, this practice consists of following up in an automated and targeted manner with Internet users who have visited a company's website without completing their purchase.
Email retargeting is increasingly used in B2B to generate leads. Extremely effective, this technique can generate up to 4 times more revenue and 18 times more profits than traditional campaigns. Despite repeated announcements of its imminent death, email marketing remains the preferred vector for French companies to communicate effectively with their market. The latest figures indicate opening rates of 23% in BtoB and 29% in BtoC. For their part, the click rates are 3.5% in BtoB and 4.2% in BtoC (these are averages, they can vary by sector of activity). In its new white paper entitled "BtoB Emailing: Towards ever more efficiency!", Zebaz, publisher of B2B marketing databases, takes stock of this technique and analyzes the major trends for 2014.