Post by account_disabled on Mar 10, 2024 5:58:32 GMT -5
After a recent research published by TikTok aimed at illustrating its impact along the purchasing path , TikTok for business has signed an analysis carried out with IPSOS. The two activities have conducted hundreds of in-app studies to examine the contents that generate, more than others, a positive impact on brand awareness . The premises Why market on TikTok? The reasons are countless . To those already known we add another, taken from an article in Social Media Today . Users of the social network interact a lot with what they view on the platform , here more than elsewhere. The architecture of the posts plays a decisive role, with short and full-screen videos. These elements ensure a quality user experience that leads more and more people to spend their time in the application. If you have already tested the effectiveness of TikTok for promoting your hotel, below you will discover some useful tips to use both in advertising and in the organic field.
Maximize content performance The UAE Phone Number analysis of TikTok for Business and IPSOS examines the posts of 296 brands shared over the course of a year (2020-2021) from an advertising perspective. The magnifying glass has focused on two metrics linked to the brand lift objective : ad recall and brand linkage . Let's break down every single strategy you can use to scale video performance. Brands and creators, full speed ahead (and together) Introduce some creator-generated videos into your hotel's editorial plan . Added to those that you publish directly on behalf of the hotel, they will form a winning mix capable of amplifying the awareness transmitted by the contents. By how much? +4% compared to adopting a non-diversified strategy. Speaking of creators and influencers, leave room for their interaction with products and services . If they explain, for example, why a user should book a stay at your property, not only will the brand become more memorable (+4%), but the associations between brand and products/services will also consolidate (+10%).
Try to insert some elements representative of your hotel's institutional image (such as the logo and claim) at the beginning of the clips, in the first seconds. This measure could lead to up to a +14% increase in awareness of your brand. Space for music, faces and products Introducing a sound track - selecting it directly from the application library - will increase ad recall by +2% , compared to a video published without music. Add a voice-over and you will gain one percentage point (+3%). Combine and personalize the two elements in the same content and the growth will be exponential: you will reach up to +8%. People are also welcome in the posts of your editorial plan, especially if their faces are in the foreground. In fact, the latter push the memory of your activity up to +9%. Do you usually shoot the environments of your hotel? Excellent news comes from the report. Showcasing the products and/or benefits linked to consumption will in fact generate a double advantage: +3% in ad recall and +9% in brand linkage . Write to us in the comments if you make these suggestions your own.
Maximize content performance The UAE Phone Number analysis of TikTok for Business and IPSOS examines the posts of 296 brands shared over the course of a year (2020-2021) from an advertising perspective. The magnifying glass has focused on two metrics linked to the brand lift objective : ad recall and brand linkage . Let's break down every single strategy you can use to scale video performance. Brands and creators, full speed ahead (and together) Introduce some creator-generated videos into your hotel's editorial plan . Added to those that you publish directly on behalf of the hotel, they will form a winning mix capable of amplifying the awareness transmitted by the contents. By how much? +4% compared to adopting a non-diversified strategy. Speaking of creators and influencers, leave room for their interaction with products and services . If they explain, for example, why a user should book a stay at your property, not only will the brand become more memorable (+4%), but the associations between brand and products/services will also consolidate (+10%).
Try to insert some elements representative of your hotel's institutional image (such as the logo and claim) at the beginning of the clips, in the first seconds. This measure could lead to up to a +14% increase in awareness of your brand. Space for music, faces and products Introducing a sound track - selecting it directly from the application library - will increase ad recall by +2% , compared to a video published without music. Add a voice-over and you will gain one percentage point (+3%). Combine and personalize the two elements in the same content and the growth will be exponential: you will reach up to +8%. People are also welcome in the posts of your editorial plan, especially if their faces are in the foreground. In fact, the latter push the memory of your activity up to +9%. Do you usually shoot the environments of your hotel? Excellent news comes from the report. Showcasing the products and/or benefits linked to consumption will in fact generate a double advantage: +3% in ad recall and +9% in brand linkage . Write to us in the comments if you make these suggestions your own.