Post by account_disabled on Mar 7, 2024 5:13:14 GMT -5
Is it better to rely on LinkedIn or Facebook in B2B content marketing? Many companies operating in the B2B market are convinced that LinkedIn is the only, or at least the most suitable, social network for their B2B content marketing strategies. It is a mistaken belief, almost a prejudice about other social media: LinkedIn is certainly recognized globally as the "professional" social network, but be careful not to consider it the only valid platform for B2B marketing. Have you ever thought about Facebook? There are still many companies that believe it cannot be the right platform for B2B content marketing but, even in this case, this is a wrong perception.
LiknedIn or Facebook? What marketers use According to Social Media Germany Phone Number Examiner 's latest report on marketers' use of social media: 91 % of B2B marketers use Facebook ; 79% use LinkedIn (last year it was the first platform in use in the B2B sector, today Facebook takes the lead); 70% use Twitter ; 57% use Instagram ; 52% choose to use YouTube . How and why to use Facebook in addition to LinkedIn B2B marketers have admitted in the last two years that they consider Facebook one of the most effective social media for B2B marketing strategies and the reasons are to be found in the large global audience (1.5 billion users) and in the effectiveness of the relationship between activities and cost. For a business, even a small one, opening Facebook pages is free and the advertising costs allow you to start communication campaigns with decidedly accessible investments.
The real challenge, however, lies in the ability to manage the platforms and, above all, in the ability to insert these tools into a broader B2B content marketing program where the real protagonist is the content: one of the key rules is to always think about the value that it is transmitted to people who read and frequent social networks (also from a B2B perspective); the content must produce value for those who receive it . Facebook and LinkedIn: different strategies for different social networks If Facebook, LinkedIn, Twitter, Instagram and YouTube are the most used social platforms in B2B social media marketing, it is essential to understand that strategies and actions must be diversified and the same content cannot be published indiscriminately on any platform.
LiknedIn or Facebook? What marketers use According to Social Media Germany Phone Number Examiner 's latest report on marketers' use of social media: 91 % of B2B marketers use Facebook ; 79% use LinkedIn (last year it was the first platform in use in the B2B sector, today Facebook takes the lead); 70% use Twitter ; 57% use Instagram ; 52% choose to use YouTube . How and why to use Facebook in addition to LinkedIn B2B marketers have admitted in the last two years that they consider Facebook one of the most effective social media for B2B marketing strategies and the reasons are to be found in the large global audience (1.5 billion users) and in the effectiveness of the relationship between activities and cost. For a business, even a small one, opening Facebook pages is free and the advertising costs allow you to start communication campaigns with decidedly accessible investments.
The real challenge, however, lies in the ability to manage the platforms and, above all, in the ability to insert these tools into a broader B2B content marketing program where the real protagonist is the content: one of the key rules is to always think about the value that it is transmitted to people who read and frequent social networks (also from a B2B perspective); the content must produce value for those who receive it . Facebook and LinkedIn: different strategies for different social networks If Facebook, LinkedIn, Twitter, Instagram and YouTube are the most used social platforms in B2B social media marketing, it is essential to understand that strategies and actions must be diversified and the same content cannot be published indiscriminately on any platform.