Post by account_disabled on Mar 7, 2024 4:19:40 GMT -5
Remarketing is a strategy that allows the recovery of the audience, contacting the user who visited our website without taking any action, to increase the probability that they will return to finalize a purchase or subscription. In fact, the importance of converting visits to our website into actions useful for the growth of the company is now known , whether we are talking about purchases, interactions with a form, subscriptions to a newsletter. This is a very powerful tool, because it allows you to recover the commercial relationship with a user who has already visited the site, and is therefore more inclined to purchase than a user who comes there for the first time.
Remarketing therefore allows you to have a second Hong Kong Telegram Number Data chance to finalize your company's business objective , combating the bounce rate of users and transforming it into conversion. How is remarketing done? Remarketing is possible thanks to user segmentation, whether through cookies, pixels, simple strings of code, the precision and relevance of which vary based on the person's agreement to the use of their personal data, according to the privacy law. Thanks to information on the geographical area, on the passage through a web page or on individual preferences, it is possible to create analytics on which to build promotional messages that invite, for example, to finalize a purchase.
Remarketing of this type allows a large increase in visits and the conversion rate, generating higher quality qualified leads that attract the strategic interest of the agencies responsible for advertising positioning, willing to invest greater sums for the site's promotional spaces. One of the most effective remarketing tools are emails which, thanks to a large and diversified database like that of Ediscom , allow you to reach the customer with even greater precision. The emails studied in this way can contain flash or limited availability offers, countdowns, cross and up selling strategies in which a product of higher quality or similar to the one already purchased or seen is proposed.
Remarketing therefore allows you to have a second Hong Kong Telegram Number Data chance to finalize your company's business objective , combating the bounce rate of users and transforming it into conversion. How is remarketing done? Remarketing is possible thanks to user segmentation, whether through cookies, pixels, simple strings of code, the precision and relevance of which vary based on the person's agreement to the use of their personal data, according to the privacy law. Thanks to information on the geographical area, on the passage through a web page or on individual preferences, it is possible to create analytics on which to build promotional messages that invite, for example, to finalize a purchase.
Remarketing of this type allows a large increase in visits and the conversion rate, generating higher quality qualified leads that attract the strategic interest of the agencies responsible for advertising positioning, willing to invest greater sums for the site's promotional spaces. One of the most effective remarketing tools are emails which, thanks to a large and diversified database like that of Ediscom , allow you to reach the customer with even greater precision. The emails studied in this way can contain flash or limited availability offers, countdowns, cross and up selling strategies in which a product of higher quality or similar to the one already purchased or seen is proposed.